Malcolm Roughhead, Chief Executive of Visit Scotland, has responded to Scotland being voted as the most beautiful country in the world by Rough Guide readers:
Mr Roughead, said: ”We are delighted that Scotland has received this remarkable accolade from Rough Guide readers, but of course it will not be a surprise to anyone who has encountered our wonderful country.
“From our awe-inspiring landscapes to our remarkable historic attractions, to our bustling but beautiful urban centres, Scotland takes people’s breaths away.
“Our latest campaign, the Spirit of Scotland was based on feedback from visitors that they get a special feeling while in the country – whether it’s in the wilds of Glen Coe on a stormy day or taking part in a ceilidh on Burns’ Night – there is something different about Scotland that they can’t experience anywhere else in the world.
“Of course, with great beauty comes great responsibility and we urge both visitors and residents alike to respect Scotland’s natural assets to protect and preserve them for many generations to come.
“Off the back of this accolade, we look forward to welcoming more visitors from across the world who want to encounter Scotland’s unique beauty and spirit.”