Wild and Game, the Bristol-based not-for-profit company working to boost game consumption in the UK, is celebrating a key milestone. Two of its pies are now stocked by Ocado and are selling well.
A combined total of over 1,500 of the company’s premium pheasant, steak and ale pies and its premium pheasant, chicken and mushroom have sold via Ocado and the company is readying itself for more orders when the pies are on promotion in February.
This marks an important step forward in the company’s mission to make a wide range of game a common fixture in the UK’s supermarkets.
Wild and Game was was founded in 2017 by Michael Cannon and Steven Frampton, both of whom were keen to address the issue of the surplus of game that is produced in the UK.
Frampton said: “We felt the majority of the public were missing out on a healthy, sustainable, readily-available source of food and we decided that if we made game more accessible – by including it in recipes people already know and love – we could help people discover and enjoy game every bit as much as they enjoy familiar options such as beef or chicken.”
The company launched with a range of ready meals focused on popular dishes such as curry, lasagne and chilli. They added a range of pies, pasties and sausage rolls and introduced premium sausages and burgers.
For customers keen to try cooking with game themselves, they also stock a wide range of oven-ready meat, including breast fillets, whole birds, venison mince and venison steak.
Frampton added: “For each new product, we work with specialists in their fields. Our pies, for example, are produced by a multi-award-winning pie maker, so we were delighted, but not overly surprised, when our pork, pheasant and caramelised onion pie won a gold medal in the 2019 British Pie Awards.”
Wild and Game products are available from independent stores and farm shops across the UK and from its website, www.wildandgame.co.uk.