MOO-ve over porridge and haggis, research highlighted by VisitScotland shows that Scottish beef appeals to consumers more than traditional porridge oats, haggis and Scottish salmon.
A topic paper published recently by the national tourism organisation reveals that Scottish beef tops a list of Scottish food for its appeal, with 60 per cent of consumers surveyed preferring beef over Scottish salmon (51 per cent), porridge oats (40 per cent), haggis (27 per cent) and berries (27 per cent).
The research also reveals that almost 6 in 10 consumers most look forward to having tea at a local café while 56 per cent said that eating fish and chips outside particularly appealed to them during a holiday.
And whilst German visitors love a dram while visiting a whisky distillery as part of their trip (50 per cent), Scots are most likely to prefer a good old British picnic (33 oer cent) in the great outdoors, whereas Australians favour a good night out (61 per cent) while on holiday in the country.
Almost all – 92 per cent of visitors – dine out during a holiday to Scotland and VisitScotland is encouraging tourism businesses to consider food and drink offerings as a way to significantly enhance the visitor experience and make Scotland a destination of choice for quality food and drink.