A rising star in the world of golf, who first teed off at the age of three, is helping celebrate a new campaign which will offer free golf sessions to under-18s.
Bradley Neil, one of Scotland’s most promising young golfers, was joined by children from Crieff and St Dominic’s Primary Schools for a fun putting session at Crieff Golf Club to mark Golf Perthshire’s funding boost from the VisitScotland Growth Fund.
The group has been awarded £10,725 to support a new family-focused tourism project.
The Golf Perthshire Family Golf initiative will provide a unique offering of free golf for under 18s, with a paying adult, along with the introduction of family tickets throughout the area, and is backed by local golf clubs.
Golf Perthshire want to put the region on the map as the perfect destination to spend time golfing with the kids, sharing the beauty of the outdoors, creating lifelong memories and spending quality time together. And away from the golf course, the campaign will show why Perthshire is already one of the most popular areas in Scotland for family holidays, where you can soak up the history, enjoy stunning views as you walk or cycle through forests and woodlands or push yourself to the limit kayaking, white-water rafting or canyoning.
As well as offering family incentives, the campaign will feature a series of short promotional videos to highlight Perthshire’s perks. The campaign comes as Perthshire prepares to play host to both the European Golf Team Championships in August and The 2019 Solheim Cup at Gleneagles next September, both of which will help position the region as a family-friendly golf events and tourism destination, on a global stage.
Golf Perthshire is a collaboration of golf clubs and accommodation providers, which aims to enhance Perthshire’s reputation as a golf destination and increase golf tourism spend.
The most recent Golf Visitor Survey commissioned by VisitScotland and Scottish Enterprise in 2016 demonstrated that Perthshire performed slightly better than the rest of the country attractingvisiting female golfers with 20% against the national average of 12%.
Golf tourism is worth more than £286 million to the country annually, supporting 4,400 jobs, with Scotland known around the world as the Home of Golf.