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South West Scotland focus

A campaign aims to bring more visitors to south west Scotland by showcasing the remarkable offering of the South West Coastal 300 (SWC300) touring route.

This is a digital campaign led by Visit South West Scotland (VSWS) supported by a £20,000 VisitScotland Growth Fund award.

New films, images (Drumlanrig Castle is pictured above) and itineraries as well as work with influencers, which will be shared across YouTube, Facebook and Instagram, are part of the initiative.

It is expected the campaign will reach over 800,00 people via social media and at least double organic traffic to the South West Coastal 300 landing page on the VSWS website.

The SWC300 is a circular route approximately 300 miles long, taking in the coastline of Dumfries and Galloway and South Ayrshire, before heading across to Sanquhar, through to Moffat and finishing back in Dumfries.

Ian McAndrew, chairman of Visit South West Scotland, said: “The South West of Scotland is a special place, it has so much to offer, especially to lovers of the great outdoors and that is a message we are working hard to get out there.”

To learn more about VSWS and the #SWC300 go to

For more information about VisitScotland Growth Fund, go to…/growth-fund

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