New Reviews

Social media campaign

Bringing people together to inspire

Trials rider in Edinburgh's historic Rpyal Mile

From a scallop diver in Mull to parkour athletes in Edinburgh, Harry Potter fans to an Outlander herbalist, Scottish locals are bringing the country to life in a unique new social media campaign.

The ambitious global campaign, which will run for the next 18 months, will see up to 25 global vloggers and Instagrammers matched with a diverse range of local people across Scotland with interesting jobs, hobbies or skills.

In this unique way, the social media influencers will be able to gain a true insight into what it is really like to live, work, study and play in Scotland and communicate this to inspire their audiences in their millions to discover the country for themselves.

The campaign, entitled Scotland: Life launched officially last weekend with the release of a film by the popular US YouTube channel DevinSupertramp.

The American videographers, who boast over 4.5 million subscribers, were paired with four extreme athletes from Scotland to create a fast-paced film showcasing parkour and street trial bike stunts in Edinburgh.

The athletes include parkour stars Robbie Griffith and Johnstone Macpherson Stewart and street trial bike riders Duncan Shaw and Ali Clarkson, known for their riding with YouTube sensation Danny Macaskill.

The film was shot over three days and shows the athletes racing from Edinburgh Castle to Arthur’s Seat including a variety of stunts, acrobatics and tricks on their route.

The video has been a hit amongst audiences globally with a reach of over 7 million already across Facebook and YouTube with many admiring the city being showcased through the eyes of urban sport athletes in Scotland.

In addition, DevinSupertramp will be releasing a more laid-back film on Friday 1 December featuring the Highlands of Scotland filmed in ultra-high-definition 8k.

Other matches that have been made so far in the project include:
US YouTuber Mike Corey who was paired with Scallop Diver Guy Grieve on the Isle of Mull

Canadian YouTubers Samuel and Audrey who were paired with Highland Games official Alan Pettigrew
YouTuber and Outlander fan Sasha Alsberg who was paired with Herbalist and adviser to the Outlander series, Claire Mackay(local film coming soon)

YouTuber and ‘Potterhead’ Tessa Netting who was paired with an Edinburgh University student and member of the Harry Potter Society (coming soon)

Each social media influencer spends 1-2 days with their Scottish local and is encouraged to shadow them in their activities. For the rest of their time in Scotland, they will complete an itinerary associated with their interests in different regions across the country.

Recent research has shown the strength of social media influencers and their power to drive conversations and engagement as well as deliver inspiring content, with many millennials trusting influencers nearly as much as they trust their friends and family.

Malcolm Roughead, VisitScotland Chief Executive said: “Our #ScotSpirit campaign has been one of our most successful to date with millions of people embracing the hashtag and content we have created globally and understanding the true meaning of what the spirit of Scotland is – whether it is felt through experiencing our landscapes, meeting our people or visiting any of our amazing and unique events and attractions.
“With Scotland: Life, we wanted to extend that feeling further and give YouTubers and Instagrammers a never-seen-before insight into what it is really like to live, work and study in Scotland.

“We look forward to welcoming many more social media influencers over the coming months to meet our inspirational locals and showcase the rich assets, hidden gems and local stories in every region of Scotland”

To find out more about VisitScotland’s Scotland:Life project and discover films and itineraries, please visit Use the hashtag #ScotLife and #ScotSpirit to encounter more across social media channels.

79 Comments on Social media campaign

  1. 水磁場升級再進化!提供史前無例的72小時保濕續航超循環能量,肌膚水亮彈嫩無極限

  2. 撫平並淡化細紋,立即打造更緊實的外觀,持久、經眼科醫師測試。

  3. 明顯淡化皺紋,結合全新的撫平力量。

  4. ORION是一部擁有三重長脈衝 755nm/1064nm/532nm的激光儀,提供專業和最新的技術,強調其穩定性和便利性的能力。另外,最佳的參數是基於各種臨床結果提供的。三長脈衝激光系統 -Long pulsed Nd:YAG (1064nm) -Long pulsed Alexandrite (755nm) -Long Pulsed KTP (532nm) 先進技術 – 氣冷卻系統(ACD) – 智能面板 – 三波長 – 高電源 應用 -Long pulsed Nd:YAG (1064nm)●脫毛●嫩膚●血管病變●腿部靜脈曲張●痤瘡●灰指甲●疣-Long pulsed Alexandrite (755nm)●脫毛●美白肌膚●色素性病變●黑頭●黃褐斑●疤-Long Pulsed KTP (532nm)●血管病變●酒渣鼻●色素性病變●太陽雀斑●美白肌膚●鮮紅斑痣●血管瘤

  5. 我們採用國際及美國食品及藥物管理局FDA認可的CO2 激光儀 LUTRONICS® SPECTRA SPR, 具安全性, 準確度高 . 二氧化碳激光可安全地去除皮膚上的癦痣、肉粒、疣、老人斑等問題。此激光的幼細光束可準確及直接地將要去除的組織氧化,過程快捷,傷口細小及乾淨,對周圍的皮膚傷害減至最少。一般1-2次就可永久去除。

  6. Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

  7. 瞬間滲透和豐盈水潤滋養整個肌膚底層,讓肌膚從底層洋溢著輕盈飽滿、柔軟彈性,散發出白皙透亮的光澤。

  8. Hello, i think that i saw you visited my blog thus i came to “return the favor”.I am attempting to find things to enhance my web site!I suppose its ok to use some of your ideas!!

  9. 香港物業按揭. 無論您是首次置業或是換樓,工銀亞洲都能夠為您提供度身訂做的按揭貸款計劃,切合您的真正需要。 全面樓宇按揭服務. 一般按揭貸款計劃. 適合購買 …

  10. This actually answered my problem, thanks!

  11. Wonderful goods from you, man. I’ve have in mind your stuff previous to and you are just extremely excellent. I actually like what you have acquired right here, certainly like what you are saying and the best way through which you are saying it. You’re making it entertaining and you still take care of to keep it smart. I cant wait to learn much more from you. This is actually a great website.

  12. Hi, i think that i saw you visited my web site thus i got here to “return the want”.I am trying to find things to enhance my site!I suppose its adequate to use a few of your concepts!!

  13. Hello there, simply turned into aware of your blog via Google, and found that it is truly informative. I am gonna be careful for brussels. I’ll be grateful if you happen to proceed this in future. Lots of people might be benefited out of your writing. Cheers!

  14. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Many thanks!

  15. Usually I do not learn article on blogs, but I wish to say that this write-up very pressured me to try and do it! Your writing style has been surprised me. Thanks, very great article.

  16. Hey, I think your blog might be having browser compatibility issues. When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

  17. you’re in point of fact a excellent webmaster. The website loading velocity is incredible. It kind of feels that you are doing any unique trick. Furthermore, The contents are masterpiece. you have performed a wonderful process on this topic!

  18. Thanks for the blog post, can I set it up so I receive an email every time there is a new update?

  19. After research a number of of the blog posts on your web site now, and I actually like your manner of blogging. I bookmarked it to my bookmark web site list and will likely be checking again soon. Pls check out my website online as properly and let me know what you think.

  20. As a Newbie, I am permanently exploring online for articles that can benefit me. Thank you

  21. I really wanted to type a remark to thank you for those fantastic tips and hints you are posting on this site. My time-consuming internet investigation has at the end been rewarded with reliable ideas to talk about with my family and friends. I ‘d say that many of us website visitors are definitely blessed to be in a really good website with many brilliant people with beneficial ideas. I feel rather happy to have come across your entire website page and look forward to really more fabulous moments reading here. Thanks a lot again for everything.

  22. Usually I do not read article on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been amazed me. Thanks, very nice post.

  23. I definitely wanted to write a comment in order to appreciate you for some of the amazing steps you are showing on this site. My prolonged internet lookup has at the end been compensated with incredibly good ideas to exchange with my company. I would claim that most of us site visitors are really blessed to live in a notable site with many perfect people with helpful strategies. I feel quite grateful to have used your website and look forward to many more thrilling minutes reading here. Thanks again for everything.

  24. Awsome article and right to the point. I don’t know if this is actually the best place to ask but do you people have any thoughts on where to employ some professional writers? Thank you :)

  25. I wish to show thanks to this writer just for bailing me out of this particular condition. Right after searching through the the web and obtaining ways which are not pleasant, I believed my entire life was done. Existing devoid of the answers to the problems you’ve sorted out through the guide is a serious case, as well as the ones which could have negatively affected my entire career if I hadn’t discovered your web site. Your talents and kindness in playing with all things was precious. I’m not sure what I would’ve done if I had not come across such a point like this. I am able to at this moment relish my future. Thanks a lot so much for this high quality and results-oriented help. I won’t think twice to refer the sites to any person who wants and needs guidance on this issue.

  26. I like what you guys are up also. Such smart work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site :)

  27. Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Actually Great. I’m also an expert in this topic therefore I can understand your effort.

  28. Hey! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him. Pretty sure he will have a good read. Many thanks for sharing!

  29. I liked as much as you will obtain carried out right here. The cartoon is tasteful, your authored subject matter stylish. nevertheless, you command get bought an shakiness over that you want be turning in the following. unwell surely come further in the past once more as exactly the similar nearly very incessantly within case you defend this hike.

  30. With every little thing which appears to be building throughout this specific area, your viewpoints tend to be somewhat exciting. Nevertheless, I beg your pardon, but I do not give credence to your whole idea, all be it refreshing none the less. It would seem to us that your opinions are actually not completely validated and in reality you are generally yourself not really completely certain of your argument. In any event I did appreciate reading it.

  31. This is very attention-grabbing, You are an excessively professional blogger. I have joined your rss feed and look ahead to in the hunt for extra of your magnificent post. Additionally, I’ve shared your web site in my social networks!

  32. WONDERFUL Post.thanks for share..more wait .. …

  33. I’m still learning from you, while I’m improving myself. I certainly liked reading all that is posted on your website.Keep the stories coming. I loved it!

  34. I like what you guys are up also. Such intelligent work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site :)

  35. My brother recommended I might like this blog. He was entirely right. This post truly made my day. You cann’t imagine just how much time I had spent for this info! Thanks!

  36. An fascinating dialogue is price comment. I feel that it’s best to write extra on this topic, it might not be a taboo subject but generally individuals are not enough to speak on such topics. To the next. Cheers

  37. Usually I don’t read article on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, very nice post.

  38. Thanks , I have recently been searching for info approximately this subject for a while and yours is the best I’ve came upon till now. However, what in regards to the bottom line? Are you certain concerning the source?

  39. I’m not sure where you are getting your info, but good topic. I needs to spend some time learning much more or understanding more. Thanks for excellent info I was looking for this information for my mission.

  40. Hey very nice blog!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds also…I’m happy to find a lot of useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  41. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to shoot you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it improve over time.

  42. Please let me know if you’re looking for a article writer for your weblog. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine. Please shoot me an email if interested. Regards!

  43. Its like you learn my mind! You appear to understand so much about this, such as you wrote the guide in it or something. I think that you could do with a few percent to drive the message house a bit, but other than that, this is excellent blog. An excellent read. I will definitely be back.

  44. Im thankful for the article.Really looking forward to read more. Much obliged.

  45. Thanks-a-mundo for the article. Fantastic.

  46. Im obliged for the blog article.Really looking forward to read more. Fantastic.

  47. Looking forward to reading more. Great article.Really looking forward to read more. Fantastic.

  48. I really enjoy the post.Much thanks again. Want more.

  49. Thanks for sharing, this is a fantastic article.Really thank you! Want more.

  50. Very neat blog post.Really thank you! Fantastic.

  51. Great, thanks for sharing this blog article.Thanks Again. Great.

  52. Very neat blog article. Really Great.

  53. “I am so grateful for your blog. Fantastic.”

  54. “I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are wonderful! Thanks!”

  55. Very neat article post. Really Great.

  56. “Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.”

  57. Thanks-a-mundo for the blog post.Really looking forward to read more. Really Cool.

  58. I appreciate you sharing this blog post.Thanks Again. Fantastic.

  59. A big thank you for your blog post.Thanks Again.

  60. I really enjoy the blog.Thanks Again. Fantastic.

  61. I appreciate you sharing this blog. Fantastic.

  62. Really enjoyed this post.Really thank you! Will read on…

  63. I value the blog article.Thanks Again.

  64. Really informative blog article.Thanks Again. Cool.

  65. Looking forward to reading more. Great blog article.Really looking forward to read more. Will read on…

  66. Very good article.Thanks Again. Will read on…

  67. Wow, great article.Really thank you! Will read on…

  68. Say, you got a nice blog post.Much thanks again. Want more.

  69. I loved your article.

  70. Thank you for your blog article.Thanks Again. Great.

  71. Thanks for the article.Really thank you! Cool.

  72. Say, you got a nice article.Really thank you! Fantastic.

  73. Major thanks for the post.Really looking forward to read more. Want more.

  74. I see you’re a blog owner, so please add me to your email / mailing list. My email is: – I buy websites that meet certain metrics. This site looks like it might, so please reach out to me

  75. I really liked your article post.Thanks Again.

  76. Fantastic article. Cool.

  77. Thank you ever so for you post. Awesome.

  78. Awesome article.Really looking forward to read more. Great.

Leave a Reply to aprovados Cancel reply

Your email address will not be published.