Mondelēz International have claimed a GUINNESS world record title for the most people dunking cookies across multiple venues.
The fun record attempt was coordinated to celebrate the OREO cookie brand reaching a major milestone of $3.1 billion in annual net revenues by end of 2019.
The record attempt began January 30 at 14:30AM BST when the team across the world was invited to twist, lick and dunk OREO cookies simultaneously as part of a live streaming.
Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new mark with 5,066 people dunking cookies.
Dirk Van de Put, chairman, said: “We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognise this achievement with the full Mondelēz International family around the world.
“We’re looking forward to the continued growth of the brand, and hopefully to many more records to come”
OREO is claimed to be the world’s favourite cookie, available in more than 100 countries around the globe.
Approximately 34 billion OREO cookies are sold each year, which is 92 million cookies per day. An estimated 500 billion OREO cookies have been sold since the first OREO biscuit was developed in 1912.
OREO is the largest brand owned by Mondelēz International, and one of six billion-dollar brands owned by the company, including Milka, Cadbury Dairy Milk, Ritz, Trident, and Halls.