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Kingdom goes digital

Digital emphasis for social media is new marketing strategy

The Forth Road Bridge, one of the gateways to Fife from the Edinburgh side of the river

World class golfing tournaments, archaeological digs and a harbourside food festival are amongst a number of great events taking place in Fife this year.

Therefore, Manuela Calchini, VisitScotland’s Regional Director for Fife, believes Fife has a lot to be excited about ahead of this summer.

She said: “On top of some returning favorites, such as the Crail Food Festival in June and the Pittenweem Arts Festival in August, we also have a number of new attractions to look forward to this year.

“This month (May) will see the much anticipated opening of the Dunfermline Carnegie Library and Galleries. The galleries will bring the past, present and future of one of Scotland’s ancient Royal capitals to life, showcasing historic collections and amazing built heritage.

“The attraction will provide a new focal point for Dunfermline’s Heritage Quarter and is a major step in unlocking the whole town’s potential as a truly high quality destination.

“Later in the season, we will see the opening of a new distillery in the region too. Lindores Abbey Distillery, currently being built at the 12th century abbey, will allow visitors to experience one of the whisky industry’s most historic locations when it opens later this summer.

“With production of aqua vitae, said to date back 500 years, Lindores Abbey has a fascinating story to tell and I’m sure it will prove a huge hit with aficionados of our national drink as well as those looking for a first taste of whisky history.”

The opening of Lindores Abbey Distillery and Visitor Centre is also perfectly timed as we celebrate the Year of History, Heritage and Archaeology.

Manuela said: “With over one third of visitors drawn to Scotland for its history and culture, the Year of History, Heritage and Archaeology is an exciting opportunity to relive Fife’s captivating past.

“Welcome to Fife have already been making the most of the themed year by running a fantastic competition online while The Scottish Fisheries Museum in Anstruther have a number of exhibitions and events planned to celebrate the East Neuk’s amazing past, including archeological digs throughout the summer.

“From medieval castles to ancient monuments, cultural traditions to our myths, stories and legends – the Year of History, Heritage and Archaeology is shining a spotlight of some of our greatest assets as well as our hidden gems.”

This year is also set to be another exciting one for golf in the Kingdom with the return of the Dunhill Links in October. Before then, Fife will host one of only five major tournaments in the women’s professional golf when the Ricoh Women’s British Open tees off at Kingsbarns Golf Links for the first time.

She added: “Golf events like the Ricoh British Women’s Open and the Dunhill Links don’t just provide great entertainment either – they represent a multi-million pound benefit to the region – generating jobs and enhancing the region’s economy.”

Manuela revealed that the marketing of Fife is changing. With the huge reach potential of digital and social media they ae collaborating with Fife Council and the Fife Tourism Partnership to focus on producing digital content for uploading to Facebook, YouTube, Twitter and Instagram.

To take part in Welcome to Fife’s Year of History, Heritage and Archelogy 2017 competition visit, www.welcometofife.com/HHA2017

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