A new eBook and film – which has already been viewed almost 83,000 times on You Tube – are bringing to life the breathtaking scenery and diverse array of activities on offer in the Highlands, as part of a VisitScotland marketing campaign promoting the region to visitors.
This vast region has long been celebrated for its rugged landscapes, unspoiled coastlines and strong outdoor and wildlife links, and the new video produced by the national tourism, organisation brings these locations to life and lifts the lid on what makes the Highlands a unique and memorable destination.
The film and eBook which is broken down into five sections ‘see’, ‘feel’, ‘meet’, ‘do’ and ‘eat’, will be used by VisitScotland to encourage people to ‘Discover Your Hidden Highlands’ and will be promoted across its global digital channels, to encourage people to visit this spring.
To ensure both seasonal and geographical spread, the online interactive eBookimmerses the viewer in the hidden gems of the Highlands – off the beaten track adventures, surprising experiences in unusual places, quirky seasonal events and remote, seldom-visited wild places.
Hidden gems and Highland locations featured include:
- Inverness Botanic Gardens
- Kinloch Castle, Isle of Rum, Lochaber
- Neolithic mysteries in Caithness
- Kayaking on the Isle of Skye
- Groove Cairngorms
- The Wild Lochaber Festival
- Coire Mhic Fhearchair and the Gille Brighde Restaurant, Wester Ross
- Portmahomack in Easter Ross
- Nairn Beach
- Highland treats at the Inshriach Potting Shed in the Cairngorms National Park or Cocoa Mountain in Durness
- Seafood at The Whitehouse Restaurant in Lochaline, Lochaber, or Creelers on the Isle of Skye.
- Cul Mor and Stac Pollaidh, Assynt
- Castle Sinclair Girnigoe and Latheronwheel Harbour, Caithness
- Speyside Distillery, Kingussie
- Abriachan Forest, near Inverness
- Sanna Bay, Ardnamurchan
- Old Bridge Inn, Aviemore
The eBook promotes a range of outdoor activities as well as highlighting the unique culinary offering of the Highlands, including local seafood, sweet treats and Highland home cooking.
The eBook and film will be promoted as part of a major regional marketing campaign through digital media channels, including Facebook, Instagram, Taboola and TrueView.