A new £44,000 marketing campaign is aiming to make Crieff the “destination of choice” for those seeking adrenaline-pumping adventure and good food.
The Perthshire town’s wealth of outdoor activities, as well as its restaurants and shops, will be the main focus of the 12-month digital drive, which has received a £22,000 boost from the VisitScotland Growth Fund.
Crieff Succeeds BID (Business Improvement District) will produce a number of online videos to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the North-East of England.
Blogs, press trips and social media will also help to raise awareness of Crieff, which lies within 90 minutes’ drive of 90 per cent of the Scottish population.
Among the town’s tourism offerings are Glenturret, Scotland’s oldest working distillery, Crieff Hydro and Campbell’s – one of the country’s oldest bakeries.
It also boasts stunning scenery and a string of top independent shops, all of which will feature prominently in the new campaign.
Neil Combe, Manager of Crieff Succeeds BID, said: “This substantial award from VisitScotland’s Growth Fund is a real vote of confidence in our vision to promote and develop Crieff. The town is an attractive visitor destination and a magnet for outdoor enthusiasts. It has so much to offer and our ambitious online film project will showcase the people, landscape, history and culture through its range of outdoor activities, food and drink, and local cuisine.”
The VisitScotland Growth Fund supports collaborative tourism marketing projects which focus on growth and ensure that visitors experience the true Spirit of Scotland. To be eligible for a Growth Fund award, applicants must place a strong emphasis on digital marketing and the creation of digital content assets. They are also encouraged to align themselves with Scotland’s themed years, including the 2017 Year of History, Heritage & Archaeology.
For more information on Crieff, go to www.visitcrieff.scot
To find out more about the VisitScotland Growth Fund, go to www.visitscotland.org/growthfund