There is still time for Scottish tourism groups to express their interest in applying for a match-funded grant of up to £40,000.
In 2016/17, the VisitScotland Growth Fund awarded grants totalling £341,440 to 13 groups around the country which promoted everything from Scotland’s sailing industry and its public gardens to arts festivals and even pet-friendly accommodation.
The Growth Fund panel is scheduled to meet again in October, but constituted tourism groups must express their interest in applying for the next round of funding by Wednesday 19 July.
The national tourism organisation’s Growth Fund supports collaborative tourism marketing projects which focus on growth and ensure that visitors experience the true Spirit of Scotland.
To be eligible for a Growth Fund award, applicants must place a strong emphasis on digital marketing and the creation of digital content assets. They are also encouraged to align themselves with Scotland’s themed years, including the 2017 Year of History, Heritage & Archaeology.
To celebrate the success of the fund and its impact on tourism, VisitScotland has produced a series of online videos and case studies which focus on successful applicants from around the country.
Discover Scottish Gardens, Scotland’s national tourism group promoting the rich diversity of the country’s horticulture, has received two Growth Fund awards of £30,000.
The awards, among numerous other benefits, allowed the organisation to double its membership and to showcase Scottish gardens and related businesses at the RHS Chelsea Flower Show.