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Camera Obscura

This attraction has now joined the VIP programme

Camera Obscura & World of Illusions, Edinburgh’s oldest visitor attraction, has become part of an impressive network of VisitScotland Information Partners (VIPs) committed to providing local information to visitors.

Dubbed by TripAdvisor as the most fun place in the world, the attraction has a five-star Quality Assurance grading from the national tourism organisation. Visitors can enjoy the outstanding Camera Obscura Show, fantastic views of Edinburgh and six floors packed full of an amazing range of optical experiences which have been amusing people of all ages and nationalities since 1853.

With a remit for proactively providing visitors with information about the city, the business has always helped people make the most of their venture to Scotland’s Capital. It therefore made perfect sense for the attraction to get involved with VisitScotland’s exciting approach to information provision. The new official accreditation will add value to the service they offer and make it easier than ever before for visitors to connect with local businesses.

Launched in May 2016, the VIP programme ties in with the national tourism organisation’s global Spirit of Scotland campaign and harnesses the local knowledge, warmth and enthusiasm of partners across the country to help visitors receive the warmest of welcomes and make the most of their trip to Scotland.

It has been very popular in Edinburgh and the Lothians with accommodation providers, visitor attractions and social enterprises all joining up to do their bit to ensure visitors receive first-class information about the region and Scotland as a whole. Camera Obscura & World of Illusions is joined by 162 other businesses in the area such as John Muir’s Birthplace in Dunbar and Tantallon Caravan and Camping Park in North Berwick.

Manuela Calchini, Regional Director for VisitScotland, said: “It is fantastic to see Camera Obscura and the World of Illusions among the many businesses across Edinburgh and the Lothians who have joined the VIP programme. Not only is it one of the world’s most innovative and exciting attractions, but also a friendly and welcoming place where visitors can expect a high standard of local knowledge.

“The VIP programme celebrates and supports tourism providers as they act as local ambassadors and help provide information, assistance and advice on all there is to see and do here. This follows a growing trend among consumers to use online resources to plan their trips and we now have partners throughout the country providing high quality information and advice to visitors with whom they interact.”

The programme forms part of VisitScotland’s focus on information which also includes a global online community to allow Scots and those who love Scotland to bring alive the streets, characters and landscapes of our country.

The scheme is open to all Quality Assured businesses, as well as community groups, local authority-operated library services and social enterprises. VisitScotland provides the partner sites with official signage and collateral, promotional material and information resources to make sure visitors receive an excellent standard of information about the area and the rest of Scotland. For more information, visit www.visitscotland.org.

To find out more about Camera Obscura & World of Illusions, visit www.camera-obscura.co.uk/

To find out more about the VisitScotland online community, visit: www.visitscotland.com/community

Picture shows Andrew Johnson and Manuela Calchini, in the Giant Kaleidosphere at Camera Obscura & World of Illusions. Pic Gareth Easton

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