Amazin Grazin has been launched in three flavours in response to an increasing trend to snack from the ‘on-the-go generation’, a trend that is set to continue to increase in the 20s decade.
Snacks are available exclusively in Sainsbury’s stores until April. In Scotland they are in Dundee, Prestwick, East Kilbride, Staiton near Edinburgh, and Kirkcaldy and is the first cheese snack to be targeted at the young adult market.
The product has been inspired by research that shows that people are ditching the traditional three daily meals and choosing to graze throughout the day.
Savoury snacks are growing in popularity and last year supermarkets sold 12.3 million extra kilos of bagged snacks.
Amazin Grazin bars in three exciting flavours. Smokey chipotle (spicy) mild cheddar cheese blended with smoky chipotle flakes, sweet chilli jam, sunflower seeds and pumpkin seeds; sticky date and honey (sweet), mild cheddar cheese blended with orange blossom honey; sticky chopped dates, sunflower seeds and pumpkin seeds; berry and cherry (fruit) mild cheddar cheese blended with blueberries, cranberries, cherries, sunflower seeds and pumpkin seeds.
Snacks contain 100 per cent natural ingredients and are made from mild cheddar cheese, contains no artificial ingredients, and is a source of protein.